Evaluation of Animatic and Feedback

The reason for creating the storyboard animatic is so that we can have a visual of what our music video will look like, and it allows us to time it with the music to see if the visual works with the audio.

To create it we drew out the storyboards with timings etc, and then filmed it and edited the frames on premiere editing software to the music.

I think that we have been quite efficient in creating the star image as Bela in our group is creating the clothing for the artists and dancers so we will have more control over making the artist look exactly how we want.

After presenting our storyboard animatic, it wasn't exactly as we hoped it to be, due to some issues with the track etc. however these have been amended for when we actually shoot it.

The general feedback from our teacher was mainly directed at certain elements of the sets we had planned. It was mentinoed that the scene we wanted to include which involved an angled wall with water running down, may not be a possibility and so we suggested maybe using wet material instead to emulate water, however we have been told that it may still be possible to use the wall concept which is what we are hoping for.

We have a scene in the video which involves two boys dancing to indian music, dressed in asian style clothes, which our Teacher James isn't fond of, as he feels it may look comedic and ruin the high fashion theme within the video, however we intend to execute this in a very stylistic and tasteful way, using a high fashion approach in the style of Rick owens, whose clothing has influenced our video's aesthetic.

We were also told that due to health and safety we will not be able to incorporate the scene which involves one of the artists swinging in a box, and so we have changed this idea to now instead involve the artist in a water container with elastic over the top and the artist trying to escape.

Most importantly, we were told that for our video to work, it is highly dependant on our ability to provide the materials we need, and also for the actors and main artist to perform well on the day, which is why it is vital that we conduct a screen test with the main star as soon as possible.

In conclusion the animatic was very helpful in identifying how we can improve our video and also what was going to work well and what wasn't. I am now confident and look forward to creating our music video.