Song: Childish Gambino - 3005
For this concept I would like to have it set in a studio in black and white. The song is quite consistent in tone throughout, and I would like it to start out with the main character who would be a male dressed in an alternative way with messy hair and perhaps a bucket hat. The first shot would be their face with a close up of their upper body and head singing the intro, I would then like it to zoom out gradually to the full body and from then If possible to get a treadmill style moving floor or rotating floor object, to have him walking toward the camera on the conveyer belt singing the song/ rapping in a casual manner looking at the camera and as he walks forward toward the camera he is putting on chains and other jewellery and a tank top and gradually puts on more clothes. I would like this to be cut in with a shot of him standing still in lots of clothing with a time laps of lots of people moving in the background which could be done using a green screen.
While he is walking I would also have black paint or silly string sprayed at him from either side of himself, and while this happens he continues to sing/ rap and ignore it although it continues to build up on him.
I would also like to use spot colour in some parts of the video maybe making just his hat or an item of clothing in colour whilst the rest remains black and white.
I would like the artist image to be similar to Tyler the creator who is a rapper shown above. His dress sense and general attitude is what I would like to convey.
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