For example, in Amy Mcdonald's album cover for 'This is the Life' her look is very understated. She has very subtle make up on her lips and eyes and her hair is styled in a very normal and simplistic fashion. She is also not wearing much jewellery, and she is holding a guitar which suggests that she plays very acoustic and stripped down singer/songwriter music. This will attract a certain demographic who enjoy acoustic music.
The font on the album cover is also very simplistic and the name is in bold, which could be to put out her name to make the name known, as the title of the album is just an outlined font and is not emphasised. Furthermore, she is looking down in a very pensive fashion and as a whole the album cover presents an understated image for Amy Mcdonald.
In contrast, Beyoncé's album cover is far different. She is topless with only a fur coat to cover some of her upper half, and she is heavily made up to present a more sexualised star image. She also has very wild hair and is wearing a golden bracelet.
While Beyoncé presents a sexy image it is not that promiscuous and she is presented in a more tasteful way than perhaps another similar artist would on their album cover. The font further promotes this idea, as it is a very classy refined font.
Beyoncé produces pop/R&B music and the look she presents fits this genre, as being sexy and looking good is important in pop culture and in that particular market.
In conclusion, there is a definite contrast between the two polar opposite artists in the way they present themselves to their fan bases.
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